About Me

Fitness and living a healthy lifestyle have been always part of my life. I pursued a Master's in Business Administration and spent more than 20 years in the corporate world mainly in international marketing, communications, and People Experience and Wellbeing, but never abandoning my passion for living an active and healthy life.

I also went through major back surgery in my early 40's, so, I developed a fitness program that not only got me back to my 100% self, but also allowed me to develop the strength and endurance needed to beat 17 official fitness world records, some of them achieved as recent as January 2022. 

So, I understand those who say "I am too busy", "don't have time", "don't feel I can do it", "it's too hard" and many other excuses. I have been there with a full corporate job schedule, traveling, and attending family matters. And still, I was able to succeed and lead a healthy lifestyle. So, I can help you overcome the same obstacles.

Besides my certifications, I am also an expert snowboarder, an licensed skydiver with more than 500 jumps, a mountain biking enthusiast, and yes, a backyard beekeeper with my son!